Concept Driven

Part 2:
Concept- Layered Growth
Product- Decorative Pillows

9.5.2008
Using Danette's idea of changing floor levels, I did some sketches incorporating shelving and storage units.



after looking more closely, the storage area seemed really gaudy, and the shelving wasnt substantial enough. I realized that the topiary shelving unit would only look cool if you were looking directly at the front of the store. I'm still unsure about the front window..I think it could turn out to be really neat.

9.8.2008
I designed a shelving unit that really explains the design Im going for right now. My original intent was to put this against a back wall, but then I thought it might be neat to use it as a center display if I wrapped it around on both sides.



9.10.2008
After the interim review today, I've been rethinking my design altogether. Not exactly the greatest thing to do with the due date so close, but I never had anything solid before, and Im still not sure about this idea, though I really, really like it. Someone mentioned the idea of using the rings in a tree trunk as inspiration, which got my mind rolling. I've designed a shelving unit/couch for display purposes... (horrible sketch, but the image in my mind is beautiful)



I imagine neutral colored pillows at the beginning, slowing changing shades and ending in dark green pillows displayed on the couch. The couch itself would not be separate from the unit, but built in as part of the whole. The trunk and branches would be made from molded plywood like a lot of Eames' products


photo courtesy of Peppermags
The couch would gradually change from plywood to a fabric of the same color, with a print that looks like the branches continue.

I have a feeling if this was actually constructed, it would turn heads from every direction. I'm going to do my best to keep this element a huge part of the design. the difficult part is trying to figure out how to make the rest of the store just as dynamic...