Our trip to Charlotte was loads of fun! I had never heard of Anthropologie before, at least, I had never noticed it. The thing that struck me as the coolest thing is the materials they use to create decorations. Books as flowery-type window decorations, straws as icicles, teabags sewn together to make a quilt, potatoes growing in mason jars, parts of mopheads as bows..regular, everyday items used as decoration. I also thought the idea of no set design was great. It gives every individual store leeway to create their own interpretation of what the corporate office sends them for inspiration. Anthropologie seems like a really interesting company to work for, and I am so jealous of Michelle's job!
Other Observations
After Anthropologie, Matt and I wandered around checking out other stores. We walked into a few and talked about what worked (textured walls/colors) and what didnt (really loud music). We also analyzed display windows, storage units, and store layouts. We managed to sketch a little bit for our case study, but security gaurds were on the lookout for students with pencils at the ready. I witnessed a few people snapping pictures, but decided not to risk it. All in all, I had a great time at Northlake. I want to thank Suzanne for bringing us to Anthropologie, one of the coolest stores Ive ever been to (not to mention, I have a new place to shop!).
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